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Why the look and feel of a coffee shop matters as much as the coffee it serves

2 May 2014

Guest blogger. Today’s guest blogger – John Rooney, in partnership with Eclipse Furniture – tells us why atmosphere and decor are essential elements of the coffee shop experience. Thanks John – we couldn’t agree more!

If someone asked you to name your favourite coffee shop, what would you say? More importantly, why would you say it? Does the distinction between what makes a good or great shop begin and end with the drinks they serve?

At Eclipse Furniture, we think what’s outside of the mug is just as important as what’s within it.

Are You Sitting Comfortably?

A great coffee shop should have you feeling like you want to spend the whole day in there, and regardless of how good the products are, without comfortable seating you simply won’t be able to enjoy the experience fully – or for very long.

With that in mind, the furniture a shop uses is key to its success, and the comfier the better! A good mix of furniture is important too, as not everyone wants to sit in a large deep sofa. Accommodating for everyone is important!

Make Yourself at Home

We don’t know about you guys, but one of the things we look for first and foremost in a coffee shop is being made to feel right at home. Furniture is an important part of this of course as comfort is key to feeling happy in your surroundings, but atmosphere has a lot to do with it as well.

The fostering of a welcoming atmosphere can be achieved in a number of ways. Firstly, as with all businesses within the service sector, customer service needs to be an absolute priority. You’re not going to feel welcome if you’re served by rude staff, while it is important that coffee shop patrons feel free to stay in the building for as long as they like without being pressurised to buy another product.

Other factors such as ambient temperature, background music, lighting and decor are all important as well, but for us it is customer service that is above everything else.

Look! Science!

Believe it or not, there is actually scientific evidence to suggest that the very taste of your coffee could be affected by how comfortable you feel within that establishment.

A study conducted in September 2012 found that when healthy people were stressed, their sensitivity to glucose and salt was heightened, so it follows that other elements of taste would be affected in a similar way. With this in mind, it is only when you are feeling comfortable and relaxed that you are able to enjoy your coffee as it was intended!

Guest blogger. This guest blog was written by John Rooney in partnership with Eclipse Furniture – suppliers of a wide range of commercial furniture to coffee shops, restaurants and bars.

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1 Comment

  • Reply Brian's Coffee Spot 6 May 2014 at 10:55 am

    The look and feel of a coffee shop is really important to me. There’s several places (I won’t name them) where the coffee is great, but the ambiance is terrible and that’s a killer for me.

    Often my favourite places aren’t those with the absolutely best coffee (although the coffee has to be good). Rather it’s those places with a warm welcome and a great look and feel that draw me back.

    Brian.

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